Almost all of the SE Area stores, plus two stores in Rio Rancho – Rio Rancho Shell and Sandia Shell have received the new interior design package.
The interior design concept is to have fun, smiling faces greet customers when they enter the stores along with fresh bright colors. The idea is to update the stores with a fun atmosphere, giving customers a happy, welcoming feeling as they shop! We also wanted the new look to appeal to women and families as well as our core demographic of males 18-35.
First bright colors were chosen: Yellow Daffodil for the check stand, Dancing Green for the Fresh Food and coffee areas, and Dynamic Blue over the cooler areas. Then new graphics were designed with the help of Dairy Specialty, Robert Curtis – stand out 3D Foam letters on a plexiglas shelf with a LED light strip for accent. Fun, smiling people images were chosen unique to each store a photo on each side of the graphic letters. At Sandia we had some large walls when we added the new walk-in cooler so that store had large images of smiling people used to accent those larger walls. Hopefully the end result is a bright, welcoming, feel-good shopping experience for our customers!