To help prepare for the Proposed Category 11 (PC-11) engine oil specification coming in December 2016, Chevron launched its public education program dedicated to building awareness and clarity around PC‑11. Chevron has made a commitment over the next 12 months to not only keep the industry informed but also to “explain PC‑11” clearly and simply.
The Chevron PC‑11 Public Education campaign includes a new website that debuted this week – PC-11explained.com. Chevron’s new website will provide ongoing expert commentary, multimedia resources, news and insights on issues surrounding the new heavy-duty motor oil (HDMO) categories, including:
- The Oil Change: A monthly video interview series with Shawn Whitacre and Len Badal created to help prepare you and your customers for the transition to PC‑11
- Fact or Fiction: A monthly column to dispel any and all misinformation around PC‑11
- Ask an Expert: A weekly Q&A column to provide timely answers to pressing questions
- In the News: Links to the latest articles and interviews on PC‑11
A major part of Chevron’s PC‑11 Public Education Campaign is an extensive Public Relations campaign that will put Shawn Whitacre, Senior Staff Engineer Chevron Lubricants, and Len Badal, Global Commercial Brand Manager, Chevron Lubricants, front and center in the discussion of PC‑11. Stay tuned to SiriusXM’s Road Dog Trucking for regular interviews with Shawn and Len, and visit PC‑11Explained.com every Monday to read the most recent news on PC‑11.
Visit PC‑11explained.com regularly so that a year from now, you will feel knowledgeable and well-equipped to adapt to the new market.